1. Introduction

Sidra Capital is committed to ensuring that your privacy is protected. Tala is Sidra Capital’s digital investment platform. We aim to be as open and transparent as possible about the information we collect when you visit our website. This includes providing information on our use of SDKs. The details below are provided to ensure you are fully aware of the SDKs we use, to understand what SDKs are, to understand how and why we use them and, where available, how you can reject or delete them.

For further information about how Sidra Capital and Tala process personal data, please see our Privacy Notice. If you have any further queries, please contact us at [email protected].

2. Why do we use SDKs

We use SDKs on Tala’s applications to enable various types of functionalities and to better understand how people use our apps. This allows us to offer you the best possible experience. For example, the SDKs allow us to understand how users use and interact with our apps. SDKs are used in collaboration with our marketing partners to present you with appropriate offers and advertisements and to target the correct audience.

3. What are SDKs

SDKs, known as Software Development Kits, encompass a selection of tools which developers commonly use to develop applications. SDKs also support the integration of third-party services such as advertising and can be used to facilitate tracking technologies. SDKs enable us to collect information about Tala’s app users and their devices.

SDKs can allow us to understand user traffic across various sections of our app, determine how frequently particular sections are visited, determine the most popular areas of our website, and make our website more user-friendly.

For example, an SDK may allow us to save your password so that you do not have to re-enter it every time you visit our app.

Some SDKs directly access stored information on a user’s device, store information on a user’s device, or overwrite information on a user’s device which is considered personal data, even if it does not lead to your direct identification. Therefore, we will process it with special care.

4. Types of SDKs

• Strictly Necessary SDKs: these SDKs are necessary for the app to function and cannot be switched off in our systems.
• Performance SDKs: these SDKs allow us to count visits and traffic sources and identify issues that impact the performance of our app so we can measure and improve app performance.
• Functional SDKs: these SDKs enable the app to provide enhanced functionality and personalisation.
• Targeting/Advertising SDKs: these SDKs may be set through our website by our advertising partners. They may be used by our advertising partners to build a profile of your interests and to show you relevant advertisements on other sites.
• Social Media SDKs: these SDKs enable social networking features within our app so you can share content and remain updated.

5. Third-party SDKs and third-party sites

We have pages on the following social media platforms: X, LinkedIn, Facebook, and Instagram. The provider of social media platforms stores technologies such as SDKs on your device when you visit and use their services. For information on how social media platforms use your personal data, please see the social media platform’s privacy notice.

We may be considered joint controllers with the social media platform for the data collected when you visit our page on social media (limited to the data we have access to). We get access to aggregated data relating to visits and activities on our pages. We use this for statistics and analytics, such as recording numbers of likes, clicks, and comments. We do not store such data, but we have access to it as long as we maintain our page on the social media platform. You can delete your data at any time, e.g., by deleting content or reactions you have published. Your data is not automatically deleted if you stop following our page.

6. Your acceptance of SDKs

When you first download and access our app, you will be asked to accept our Terms & Conditions (T&Cs), which includes accepting our use of SDKs. If you choose not to accept our T&Cs, you will not be able to access Tala’s application.

7. List of SDKs

List of SDKs as of October 2024.

Name	Vendor	Description	Category
Google Android SDK	Google	The core Android development SDK for building Android apps.	Strictly Necessary
Google Firebase SDK	Google	A set of tools to develop apps, including analytics, databases, messaging, and crash reporting.	Strictly Necessary
Facebook Android SDK	Facebook	Enables Facebook features, such as login and social sharing, in Android apps.	Social Media SDK
Firebase Messaging Android SDK	Google	A cloud messaging platform to send push notifications to Android devices.	Functionality
Android Databinding Android SDK	Android	Binds UI components in Android layouts to data sources declaratively without code.	Functionality
AppsFlyerSDK	Appsflyer	Appsflyer’s official Android SDK for mobile advertising attribution & analytics.	Functionality
Firebase IID Android SDK	Google	Provides an identifier for Firebase projects to help in tracking and user management.	Functionality
OkHttp	Square	An HTTP & HTTP/2 client for Android and Java applications for network communication.	Functionality
Dagger	Google	A fast dependency injector for Android and Java.	Functionality
Glide Android SDK	Bumptech	An image loading and caching library for Android apps.	Performance
CleverTap Android SDK	Clevertap	Provides product analytics to help mobile and web companies understand user behavior, enabling insights into user engagement, retention, and revenue.	Targeting / Advertising
AdMob Android SDK	Google	Mobile advertising network that caters to market needs and customizes campaigns accordingly.	Targeting / Advertising